Building Sales Force through BPO and its Outsourcing Strategy for Remote Sales Teams
The project entails implementing lead generation and personnel recruitment strategies for a sales outsourcing company, Avec Staffing BPO. From content creation to advertising on various platforms, the goal is to attract quality leads and recruit candidates with English skills.
WHAT I DID
Content MKT
Performance Marketing
The company
A global team
Avec Staffing BPO, based in Orange County, California, specializes in assembling sales teams through outsourcing, hiring employees remotely from Colombia. This innovative approach allows US companies to reduce costs while maintaining a proficient sales force.
Avec Staffing BPO serves as a bridge between US businesses seeking cost-effective solutions and skilled professionals in Colombia, facilitating seamless collaboration across borders. By leveraging outsourcing, the company helps organizations access top talent while optimizing operational efficiency. Through meticulous recruitment and tailored staffing solutions, Avec Staffing BPO empowers businesses to thrive in the global marketplace.
The challenge
Two different challenges
The project faced the challenge of establishing effective lead generation strategies to attract qualified sales leads interested in outsourcing their sales teams. Additionally, recruiting English-speaking candidates in Cali posed a significant challenge, requiring innovative approaches to sourcing and attracting talent in a competitive job market.
A solution
The customer acquisition solution involved creating relevant content and implementing targeted advertising campaigns on platforms such as YouTube, display networks, search and LinkedIn. In addition, lead nurturing techniques were used to maintain interest and convert leads into qualified leads. To acquire English speakers, engaging campaigns were run through Facebook and Instagram.
Buyer persona
For potential clients in the United States, we are looking for business owners or decision makers interested in cost-effective solutions to build remote sales teams from Colombia. For English-speaking candidates in Cali, our focus is on people who are fluent in English and are looking for career opportunities with a reliable and reputable company.
Brand Archetype
The “El Mentor” brand archetype was the optimal choice for Avec Staffing BPO, as it conveyed confidence and leadership to both U.S. clients and English-speaking candidates in Cali. For clients, he represented the expert guidance needed to successfully outsource sales teams, while for candidates, he offered the promise of professional growth and support in their career development. This consolidated representation helped establish a strong and meaningful connection with both markets.
Content & Copies
Content marketing process
The content creation process at Avec Staffing BPO was meticulous and strategic, tailored specifically to the needs and characteristics of each target market. To attract potential clients in the United States, we developed a series of informative and educational videos highlighting the benefits of outsourcing sales teams through outsourcing in Colombia. These videos addressed relevant topics for US companies, such as reducing operating costs and the flexibility of having a highly trained remote team. Additionally, we used platforms like YouTube for distributing these contents, leveraging its wide reach and targeting capabilities.
In parallel, to address the challenge of recruiting English speakers in Cali, we focused on creating engaging and relevant content for social media, especially on Facebook and Instagram. We created posts and ads that highlighted the benefits of working in an international and remote environment, focusing on aspects such as professional growth, cultural diversity, and continuous learning opportunities. This strategy allowed us to connect with a specific English-speaking audience in the City of Cali and generate a steady flow of qualified candidates for positions available at Avec Staffing BPO.
In parallel, to address the challenge of recruiting English speakers in Cali, we focused on creating engaging and relevant content for social media, especially on Facebook and Instagram. We created posts and ads that highlighted the benefits of working in an international and remote environment, focusing on aspects such as professional growth, cultural diversity, and continuous learning opportunities. This strategy allowed us to connect with a specific English-speaking audience in the City of Cali and generate a steady flow of qualified candidates for positions available at Avec Staffing BPO.
The content creation process at Avec Staffing BPO was characterized by its strategic and adaptive approach, focused on generating relevant and engaging content for its target audiences in the United States and Colombia. Through a combination of educational videos, social media posts, and targeted ads, we were able to connect with potential clients and qualified candidates, driving the growth and expansion of the company in both markets.
Copy creation process
Copywriting at Avec Staffing BPO was a crucial component of our marketing strategy, aimed at crafting compelling and persuasive messages to attract and engage our target audiences. Our process began with thorough research into the needs, preferences, and pain points of our target markets: businesses in the United States looking to outsource sales teams and English speakers in Cali seeking employment opportunities.
Once we had a deep understanding of our audience, we developed a variety of copywriting materials tailored to each market segment. For US businesses, we created persuasive ad copy and informative landing page content that emphasized the benefits of outsourcing sales teams to Colombia, such as cost savings, flexibility, and access to highly skilled talent. These materials were designed to generate interest and encourage potential clients to learn more about Avec Staffing BPO’s services.
Simultaneously, for English-speaking candidates in Cali, we crafted engaging social media posts, job descriptions, and recruitment ads that highlighted the unique benefits of working for Avec Staffing BPO. These included opportunities for professional growth, exposure to international business environments, and the chance to work remotely with a diverse and dynamic team. Our copy aimed to resonate with candidates’ aspirations and career goals, enticing them to explore job opportunities with our company.
Throughout the copywriting process, we maintained a consistent brand voice and tone that reflected Avec Staffing BPO’s values of professionalism, innovation, and integrity. We also employed persuasive language and storytelling techniques to evoke emotion and drive action, whether it was signing up for a service or applying for a job.
Overall, our copywriting efforts were integral to effectively communicating Avec Staffing BPO’s value proposition to both clients and candidates, ultimately contributing to the success and growth of the company in the US and Colombian markets.
Examples
«Unlock Your Sales Potential with Avec Staffing BPO! Outsource your sales teams to Colombia and enjoy cost-effective solutions, top talent, and flexible staffing options. Boost your revenue today!»
«Maximize Sales Efficiency: Discover the Benefits of Outsourcing to Colombia»
«Ready to Level Up Your Career? Join Avec Staffing BPO and thrive in a dynamic, international work environment. Explore exciting opportunities today!»
«Seeking Talented Sales Professionals! Avec Staffing BPO offers remote positions in Cali with competitive salaries, growth opportunities, and a supportive team culture.»
«Join Our Winning Team! Avec Staffing BPO is hiring English speakers in Cali. Work from home, build your career, and make a difference in global sales. Apply now!»
Performance & Outbound
Our performance marketing process
In the competitive landscape of digital marketing, strategy is paramount to stand out and achieve success. For Avec Staffing BPO, a company specializing in building sales teams through outsourcing, implementing a performance marketing and SEM strategy was crucial to reaching their business goals in both the US market and in recruiting personnel in Cali, Colombia.
US Market Strategy:
- Google Ads (Search Network): Targeted keywords related to outsourcing sales teams, cost-effective solutions, and remote staffing.
- Google Ads (Display Network): Engaging banner ads showcasing Avec Staffing BPO’s benefits and services on relevant websites.
- YouTube Ads: Video ads highlighting success stories, client testimonials, and the advantages of outsourcing to Colombia.
- LinkedIn Ads: Sponsored content targeting decision-makers in sales departments, emphasizing the advantages of outsourcing sales teams.
Cali English Speakers Recruitment Strategy:
- Facebook Ads: Targeted ads reaching English-speaking professionals in Cali, promoting job opportunities, career growth, and the benefits of joining Avec Staffing BPO.
- Instagram Ads: Visual ads featuring job openings, employee testimonials, and the vibrant work culture at Avec Staffing BPO.
- Content Marketing: Regular blog posts, articles, and videos on social media platforms providing insights into remote work, career development tips, and success stories of employees at Avec Staffing BPO.
- Lead Nurturing Campaigns: Email campaigns nurturing potential candidates, showcasing the company culture, benefits, and opportunities for career advancement.
THANKS FOR WATCHING ❤️
