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Learn, Practice, and Succeed: Ichimoku Fibonacci’s Journey to Empowering Traders Across LATAM

We helped Ichimoku Fibonacci, an Argentine SaaS company offering trading courses and a simulation platform, expand into LATAM.

WHAT I DID

Content MKT

SEO

The company

Let’s go for Latam

Ichimoku Fibonacci is an Argentine SaaS company offering free trading courses and a platform for simulating trades, practicing strategies, and viewing real-time opportunities in the Argentine stock market, NASDAQ, and cryptocurrencies. Founded by Ichi, a knowledgeable and humorous trader, the company continued under his son, Ichi Jr., after Ichi’s passing in 2017.

Our mission was to expand Ichimoku Fibonacci beyond Argentina into the broader LATAM market. We focused on NASDAQ and cryptocurrencies, revamping the company’s image, and providing valuable educational content. This included growing their YouTube channel from 6,000 to over 30,000 subscribers in six months, developing two free courses, and implementing a SILO-structured SEO strategy, resulting in a significant increase in leads.

The challenge

Empowering LATAM Traders

Our challenge was to expand Ichimoku Fibonacci beyond its stronghold in Argentina and establish a presence across the broader LATAM market. This required rebranding and creating valuable content to reach new audiences interested in NASDAQ and cryptocurrencies.

A solution

To address this, we rebranded the platform to focus on NASDAQ and cryptocurrencies, created educational content and tips to attract clients, and grew the YouTube channel from 6,000 to 30,000 subscribers in six months. We also launched two free courses, generating a database of over 25,000 MQLs and 2,000 SQLs. Additionally, we optimized SEO with SILO methodology, focusing on the Argentine stock market, learning to trade on NASDAQ, and buying cryptocurrencies.

Buyer persona

Our buyer persona comprises individuals passionate about trading and investments, predominantly young men and women aged between 25 and 45, located across Latin America. These individuals are constantly seeking reliable educational resources and practical tools to enhance their skills in the financial market. They are people with a growing interest in finance and investment, motivated by achieving success and financial growth through continuous learning and practice.

Brand Archetype

On the other hand, Ichimoku Fibonacci personifies the Mentor archetype in the trading world. The brand’s story begins with Ichi, a charismatic and wise trading expert who shared his knowledge through YouTube. Ichi became a symbol of guidance and wisdom for those looking to delve into the world of investments. After his passing, his son, Ichi Jr., took up the torch to continue guiding and empowering aspiring traders with quality education and practical support in their investment journey. As a mentor, Ichimoku Fibonacci is committed to educating, inspiring, and accompanying its followers every step of the way towards financial success.

Content & Copies

Content marketing process

The content marketing strategy for Ichimoku Fibonacci was meticulously crafted to provide valuable educational content while engaging and nurturing the audience’s interest in trading and investments. We began by leveraging the legacy of Ichi, the brand’s founder, and his charismatic presence on YouTube. Our team curated a wide range of content, including tutorial videos, market analyses, trading tips, and inspirational stories, all designed to resonate with our target audience.

We recognized the power of storytelling in connecting with our audience, so we shared Ichi’s journey, his challenges, successes, and invaluable lessons learned. This personal touch humanized the brand and established a strong emotional connection with viewers. Additionally, we developed a series of free trading courses hosted on the platform, addressing various aspects of trading, from basic concepts to advanced strategies.

To maximize reach and engagement, we diversified our content across multiple platforms, including YouTube, social media channels, and the brand’s website. Each piece of content was carefully tailored to suit the preferences and behaviors of our audience on each platform. For instance, YouTube videos provided in-depth tutorials and market insights, while social media posts delivered bite-sized trading tips and motivational quotes.

Furthermore, we implemented a content repurposing strategy to extend the lifespan and reach of our content. Videos uploaded on YouTube were repackaged into blog posts, infographics, and email newsletters, ensuring that our message reached audiences across different channels and touchpoints.

Continuous monitoring and analysis of content performance allowed us to refine our strategy further. We closely tracked metrics such as views, engagement rates, and conversion rates to identify high-performing content and optimize future content creation efforts.

Overall, our content marketing approach aimed to educate, inspire, and empower our audience, positioning Ichimoku Fibonacci as a trusted source of knowledge and support in their trading journey.

Copy creation process

Our process of creating engaging content involved several key steps to ensure we effectively connected with our audience and delivered value at every touchpoint.

Audience Research: We began by conducting thorough research to understand the needs, preferences, and pain points of our target audience. This included analyzing trading communities, studying user demographics, and gathering insights from customer feedback.
Content Planning: With a deep understanding of our audience, we developed a comprehensive content strategy that aligned with our brand objectives and addressed the interests of our target market. This involved outlining topics, formats, and distribution channels to maximize engagement and reach.
Creation of Educational Content: Leveraging our expertise in trading and finance, we developed high-quality educational content tailored to the needs of aspiring traders. This included creating free courses, tutorials, guides, and market analyses designed to empower our audience with valuable knowledge and insights.
Brand Persona Development: To humanize our brand and establish a connection with our audience, we developed a relatable brand persona named «Ichi.» Ichi served as a friendly mentor and guide, providing trading tips, advice, and encouragement to our community through various content channels.
Multichannel Distribution: We strategically distributed our content across multiple channels, including YouTube, social media, email newsletters, and the Ichimoku Fibonacci platform. Each channel served a specific purpose, whether it was raising awareness, driving engagement, or nurturing leads through the sales funnel.
Iterative Optimization: We continuously monitored the performance of our content and used analytics to gather insights into what resonated most with our audience. This data-driven approach allowed us to refine our content strategy, optimize engagement, and enhance the overall user experience.

Examples

«Descubre los secretos del trading con nuestros cursos gratuitos. ¡Inscríbete hoy y comienza a invertir como un experto!»

«¿Quieres aprender a operar en la bolsa de valores? Nuestros tutoriales te enseñarán paso a paso.»

«Domina el arte del trading con nuestro análisis de mercado en tiempo real.»

«¡Aumenta tus ganancias con nuestras estrategias probadas de trading! Accede a nuestro contenido premium y descubre oportunidades de inversión únicas.»

«No esperes más para empezar a invertir en criptomonedas. Con nuestra guía completa, aprenderás a operar de manera segura y rentable. ¡Regístrate ahora y empieza a ganar!»

SEO

SEO strategy and execution

We implemented a comprehensive SEO strategy for Ichimoku Fibonacci, focusing on keyword analysis, on-page optimization, content creation, link building, technical optimization, and monitoring. Our goal was to enhance visibility, attract qualified organic traffic, and improve rankings in the competitive trading and finance market.

Keyword Research: We began by conducting thorough keyword research using tools like SEMrush, Ahrefs, and Google Keyword Planner to identify high-volume and relevant keywords related to trading, finance education, and stock markets. We prioritized long-tail keywords with lower competition to target niche topics and attract qualified traffic.
On-Page Optimization: We optimized on-page elements such as meta titles, meta descriptions, headings (H1, H2, etc.), and URL structures to incorporate target keywords naturally and improve search engine visibility. We also ensured that our content was well-structured and provided value to users while being easily readable by search engine crawlers.
Content Creation: Content creation was a cornerstone of our SEO strategy. We developed a content calendar focusing on topics such as trading strategies, technical analysis tutorials, market trends, and educational guides. Each piece of content was meticulously optimized for target keywords, and we employed internal linking to connect related articles and improve site architecture.
Link Building: We executed a strategic link building campaign to acquire high-quality backlinks from authoritative websites within the finance, investment, and education niches. This involved outreach to relevant blogs, forums, and industry publications to secure guest posting opportunities, editorial mentions, and resource links. By earning backlinks from reputable sources, we aimed to enhance our website’s domain authority and increase organic rankings.
Technical SEO: In addition to content and backlinks, we prioritized technical SEO aspects to improve website performance and user experience. This included optimizing site speed, ensuring mobile responsiveness, implementing schema markup for rich snippets, and fixing crawl errors using tools like Google Search Console and Screaming Frog.
Monitoring and Analysis: Throughout the campaign, we closely monitored key SEO metrics using analytics tools like Google Analytics and Google Search Console. We tracked changes in organic traffic, keyword rankings, click-through rates (CTR), and conversion rates to measure the effectiveness of our efforts. Based on data insights, we made iterative adjustments to our strategy to capitalize on opportunities and address any issues or challenges.